A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

Profitable Online Home Based Business Ideas and the Recession – Why Most People Fail in MLM’s

In this article I would like to compare the success rates of a profitable online home based business and the average MLM. Most MLM’s don’t want the public to know that around ninety seven percent of individuals coming into their business will fail. Those are not very good statistics. It does not necessarily mean the MLM is a bad company. I believe it has everything to do with the marketing concepts and strategies of the traditional MLM.If you compare marketing strategies of the average in-home online internet business to an MLM you will see a vast difference. The average person in today’s world thinks they are all the same. Nothing could be further from the truth. Having done both I can speak from experience. A great many of the most successful internet marketers have been involved with a traditional MLM at some time in their life.I don’t mean to sound like traditional MLM’s are bad. It’s just that their marketing strategies in today’s world are wrong. I learned very valuable skills and concepts from a large traditional MLM. Skills and concepts that have brought me tremendous success in my online home based internet business. Having done both I can see now that the traditional MLM’s marketing strategy is all backwards. Let’s look at why that is.Here’s an example. I’m sure we have all met or known that one guy who is so excited about his new “thing.” He shares it with everyone he knows. All the time. Whether we want him to or not! At times he may even have resorted to, let’s say shady tactics to share his business. He even cold contacted people in the mall or the grocery store or church to add to his name list. He may even have asked you for your friends and families names and numbers so he could contact them for you! We could go on but I think you get the picture. Is something in this analogy making sense to you? In a traditional MLM’s marketing system you have to be the hunter, constantly looking for someone who may be interested in creating their own business from home. There are a few things wrong with this concept.First, there is only so much one person can do. You are “weeding” through people hoping to find a few who will duplicate what you are doing. More often than not those people you are “weeding” through are not interested at all in what you’re doing. So you have to keep weeding through your friends and family and if you don’t do it just right you quite often alienate people. Basically like a lion on the hunt always looking for your next prey.Maybe that’s a poor analogy but I think you get the idea. Most people will become discouraged at this point and will quit. If they stay in long enough to sponsor a few people usually those ones will quit. The average person just has a hard time with rejection, so the retention rate is very low. Why not become the hunted instead of the hunter?Wouldn’t it be much better to have people hunting for you and what you have to offer? That is the main difference between a profitable online home based internet business and the traditional MLM. When you build your business online instead of person to person there are a few major differences. First, when you build an in-home online business the whole world is your market place.With the click of a button you can send an ad out to the whole world. Your ads, your articles and your website can work for you twenty four hours a day three hundred and sixty five days a year. You are reaching people and exposing your internet business while you are sleeping, which means you’re making money while you’re sleeping too. You cannot do those kinds of marketing strategies the old MLM way, person to person. The real beauty of online internet marketing is you are reaching people who are actually looking for something new in their lives. And if they are serious enough or interested enough they will contact you. The system you have built online will “weed” them out for you. You become the hunted.This is what Charmayne and I have done. This is what so many others in the home based online internet industry have done. From my experience it is the easiest and most enjoyable way to build a business from home. Don’t just take my word for it. Search it out for yourself. There are many others who have done this too. Read their stories. If you are tired of the rejections from the MLM way you owe it to yourself to try something new, something that really works. Take a step of faith, take that step today. You can do this too. We believe in you!Our desire is to help the average person to create their own profitable and successful online in-home business. Take the first step and get started today by going to http://EZIncomeNow.com.

How To Succeed At Online Product Creation The Easy Way

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.